March or April 2026

Lacoste inspired sport Lux aesthetic featuring L'ka

The Creative Direction:

 

• ​Visual Palette: Stripped-back and high-contrast. Think optic whites, deep forest greens, and classic navy set against gritty, urban textures or sharp architectural backgrounds.

 

• ​Styling & Texture: Heavy focus on elite textures—classic piqué, cable knits, and technical sportswear—but styled with an effortless, "undone" feel to keep it from looking too traditional.

 

• ​Energy: We’re aiming for a "sport-luxe" vibe that feels expensive but authentic. I want to play with movement and editorial silhouettes that feel both grounded and high-fashion.

 

Location - Jena's studio on white and sea green background seamless with nearby outdoor spots